The most successful marketers are frequently those who have differentiated themselves by concentrating in a particular niche.
Defining a niche that you can become an expert at, helps you set yourself apart from others and allows you to focus on clients or readers in the field. So, an essential step in developing an effective blog or service is discovering your specific niche or focus.
If you want to rise to the highest level of the online industry, then you need to think about specialization. Defining and focusing on your niche can be a big step towards that.
How do you narrow down all the things you could do or write about?
Use these 7 actionable ways to determine your specific niche.
Before we get into the techniques, let’s learn how to define a niche.
Your specific niche for your blog site or company is the place where you put your stake in the ground.
It’s where you state “this is exactly what I’m going to blog about, this is the audience I serve, these are items I produce or the services I offer.”
To define a specific niche is very important since you cannot be all things to all people. If you try, you wind up being absolutely nothing to nobody.
To be effective in this crowded world, you have to concentrate on the particular value that you and just you can supply.
How do you do that? How do you pick the best focus for your blog site? How do you find your corner of the web where you can be queen?
Here Are 7 Techniques That Will Help You To Define Your Niche
An essential step in developing an effective blog site or service is discovering your focus.
Go through for 7 actionable methods to find your specific niche:
1. Start With Your Sweet Area
Ask yourself three things:
- What are you proficient at? (skill, ability, understanding)
- What do you delight in? (enthusiasm, thing, fixation)
- Is there a market for it? (are others thinking about this subject)
Put the responses to each of these concerns in a Venn diagram. The crossway of the three circles is the sweet area. By concentrating on the sweet area, you’ll produce a specific niche that is ideal for you.
Remember, you will write within this niche, you will communicate about your niche subject, you will probably choose products to promote within your specific niche and hopefully you will build a full-time business around your niche. So, it`s better to be something you like!
Find Out How I’m Making 4 Digits Monthly From My Niche
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2. Make A List Of All The Blog Sites That You Routinely Read
This is incredibly simple if you use RSS feeds through Feedly or Bloglovin. You may even have your blog sites classified right now.
Taking a look at the types of blog sites you like to check out might offer you ideas about what you want to discuss. When I look at my Bloglovin classifications, I see a lot of blogs about blogging, how to avoid scams, online jobs, home working moms, and traveling. I also see blog sites about physical fitness and nutrition.
These are all things that I’m interested in which I might blog about.
Some have a higher priority than others. Some, like physical fitness and nutrition, are subjects I’m interested in, however not to the point of immersing myself daily.
3. Brainstorm Blog Categories And Posts
This is a terrific alternative if you do not read many blog sites.
Get a notepad, your preferred mind-mapping app, or download the complimentary workbook. Now start conceptualizing.
Think about categories that your blog site might have or products or services that you might use. Follow basic conceptualizing standards and get it all out there. Do not stop to make judgments about practicality at this moment.
After finishing your brain dump, go back and take a look at the list you’ve created. Are there typical threads that would fit well together? What about subjects that you could weed out because they don’t suit the bigger group?
Brainstorm post is based on the details you got from reading blog sites you check out or conceptualizing. Take the list of categories or bigger groups that you created and break them down into post concepts. Aim to create 5 to 10 posts for each category or group.
If you cannot come up with a minimum of 5 post concepts for an offered category, then think about ditching that category and concentrating on the others.
On the other hand, if you have numerous concepts for one category, then that’s your specific niche. Dispose of the others and concentrate on this one.
4. Do Some Marketing Research
Now that you have a concept for a specific niche, it’s time to do some marketing research. Pinterest is an excellent place for this.
Are pins in your proposed specific niche? A lot or a couple of? If there are a lot, that’s terrific. That suggests that people have an interest in your focus, which means there is a market for your subject.
An excellent way to do this is to get a keyword for your specific niche and after that see what search recommendations appear. This will help you trim your specific niche down to a more fine-tuned subject.
If you go to Pinterest and type “Online jobs” in the search bar, this is the list of ideas:
- Online jobs for college students
- Online jobs from home
- Online jobs for teens
- Online jobs for moms
- Online jobs no experience
This provides you a far more refined focus than “Online jobs” It also informs you that people are looking for info on these subjects. You might fine-tune this even more by drilling down into any of the search ideas.
Remaining on Pinterest, if you type “Online jobs for moms” into the search bar, the search ideas end up being:
- Online jobs for moms work at home
- Online jobs for moms career
- Online jobs for moms extra money
- Online jobs for moms at home
- Online jobs for moms website
Btw. if you interested in online jobs for moms you can read my post: 12 Ways To Make Money As A Stay At Home Mom
5. Develop A Tagline
The function of a tagline is to get your visitors’ attention and provide insight into the subject of your blog site.
It can also help you to figure out if your specific niche is narrow enough. Can you distill your subject into a concise tagline? If not, then your specific niche is most likely too broad.
Related: The Top 40 Mom Blog Niche Ideas
6. Specify Your Niche
Take the keywords and categories that you have established in the previous steps and try to summarize what your blog site is about. What do your readers require (i.e. exactly what’s their issue)? How will you assist? Can you explain this in 10 words or less?
If yes, you are on the ideal track. Now, it’s time to fine-tune your expression and jazz it up so that it hooks the visitor and turns them into a reader.
If you cannot explain your blog in 10 words or less, then return to the previous techniques and deal with niching down even further.
7. Take A Look At Your Analytics
If you currently have a live blog site but you feel your specific niche isn’t really narrow enough, then go to Google Analytics and take a look at your leading 10 posts by page views.
What do those posts share? What category are they in? What sort of posts (i.e. guide, evaluation, DIY, and so on) do you see frequently? Use this info to improve your specific niche.
You can also examine social analytics to see which posts get the most engagement. Take a look at posts from your very own blog site, along with third-party material that you have shared.
Which posts get the most pins, retweets, or likes? What do they have in common? This material is resonating with your audience, so use these details to fine-tune your niche.
Do Not Wait For The Ideal Specific Niche. Start Now!
The last suggestion is a method as much as a call to action.
When you are introducing (or relaunching) a blog site or company, you might find yourself investing unlimited hours into looking, preparing, then investigating some more. Do not get stuck in research mode.
Your specific niche will develop as you write and as you build an audience.
Provide yourself with a limited amount of time for the research and preparation (i.e. set a due date).
When that time is up, start, launch, ship. It doesn’t have to be perfect.
You can`t do it wrong! There is no wrong niche!
Just decide what is the best specific niche for you!
Getting clear about your focus will make it much easier to determine your specific niche. Use the 7 methods detailed here to define a niche that will work for you.