Today’s piece is the Google Analytics tutorial for beginners. This is very useful (and free) tool for your site.
If you still don`t have a website or blog, but you want to start it ( maybe to earn from it or just as a hobby), first read my tutorial: How to start a website?.
So, I took the minor certificate program in Google analytics, and also saved my certificate, however, I did not actually comprehend a lot of what I learned. That could be due to the fact Google makes this stuff for organizations of all dimensions and also techy skills, in which I am not great.
But, even I could get a few of the further helpful data which is beneficial to a small web page. It is never that Google created this tricky, it truly is more on the sheer degree of data available as well as how to evaluate it to uncover the thing you need.
You have certainly heard about Google Analytics, you may have even installed it, but this and also that, but what? All these paintings made you flee! Come on, welcome again to your Google Analytics Tutorial For Beginners, we’ll take you on a tour!
Like most new folks in online marketing stuff, you were likely asked to actually set up the Google Search Console out there to configure it to be called Google Webmaster Tools or GWT for short. It’s good! Once you get started your Google products get more interesting facts for linking to your website.
It’s a good idea to set up a Gmail account for your website if you have not already done so. You can link all Google products and a wealth of information, especially if you also configure Google AdWords.
You Want To Do The Google Analytics Setup
On Your Site
If you have already configured the Google Analytics for your website, you can skip this section.
For the rest of you, I’ll just make a brief overview of the configuration because it’s a kajillion site that will tell you how to configure it for your situation, but very few that tell you how to use it clearly. At least for beginners like us!
Note: This setting is for the WordPress website. With the help of the SEO plugin All-In-One for WordPress!
Before you add your site to Google Analytics make sure it is as complete as possible, and you need to have a Google account.
You want to go to Google Analytics ( www.google.com/analytics ). Don`t be confused, Google will transfer you to https://marketingplatform.google.com. It`s a new Google platform, but there still is Google Analytics and some new Google tools. You need to click the large blue button – “Start for free“.
Fill in your data or if you have a Gmail account, use it to sign in. Otherwise, it is created; it’s a good idea to have a specific website email address with Google to keep the contents of your website in one place. After completing this page, click the Tracking ID button.
Yes, you must accept the terms to continue. You may have to pull the small window to see the end so that you accept the agreement.
Then you will have received your unique tracking code, you can access the SEO settings for your website. I employ AIO SEO in WordPress, so my instructions reflect that. Just scroll down to the Google configuration. YMMV depending on the Search Engine Optimization product you make use of.
You can use the code GA offers to edit your topic. Or you can use an analytical supplement to add the code. Just follow the instructions in the add code to configure and then paste. Some add-ons analysis lets you view data from WordPress, which is a nice feature.
It may take a few hours for Google Analytics to begin delivering information, and if your blog is new and has no traffic, nothing can still be useful, but you can still change it so that when the data comes you will use them!
Exclude Yourself from Google Analytics
What you want to do while waiting for GA data is to actually exclude yourself from your own tracking data. Click Home, and then scroll from the left sidebar to the settings icon that corresponds to Admin. In the column on the right (which can be called Master View, which is your first or main account), go to All Filters and click on it. Click on the red box: + Add Filter.
You want to tag this very filter the exclude internal traffic or maybe the exclude IP address. Select the filter type Predefined. Then select filter type – Exclude, select the Traffic IP Address from the drop-down menu and then the next box, select options “that are equal to”.
And then you have to add your IP address to the IP address. You can use an online application. Simply enter Find my IP in a search bar and select one. Put the information in the box and then click Save and leave it there.
Analyze Some Data
Well, now we are ready to analyze some data. I can tell you, there are only three areas that will matter to you in the future and they are Audience, Acquisition, and then Behavior. This is where the really good information, such as who is visiting your site (audience), how they got there (acquisition) and what they do that led to your blog or website (behavior).
I want to truly warn you about something, and it’s not too much to play with things until you understand what they are for or read about how to use them. You can create areas with the information you want, but be careful when setting goals, moving objects, or perhaps deleting.
The Goals use the information that you configure in the future. If you set goals without specific information, they will not be included until you add them, and you can only monitor them in the future. Therefore, you should know what to crawl before configuring.
And this information will reach you when your website receives traffic. It’s likely that your site will change over time, seeing who is visiting and why, and it will be easier to decide which metrics are important as traffic increases. You were warned!
Anyway, I suggest you just look a little bit to see what the analytics can do, and then, if you have more traffic, fix things to see what the analysis can do for you. Scroll over the titles of the sections to open smaller bars with more information, but try not to feel overwhelmed. There is a lot of information!
Vital Jargon You Want To Know:
Session Duration: How long visitors have stayed on your site
Bounce Rate: The percentage of single-page sessions that did not interact with the page. A bounced session lasted 0 seconds. In other words, if they landed on your website and left immediately!
Audience>Overview: This is information about who visits your blog daily, where they truly come from, what language these visitors speak, what device they use visiting your website (PC, tablet, or perhaps mobile phone).
Audience> GEO: If you want to see where your visitors come from
Audience> Mobile: The device your visitors use. This is very useful because if you have a lot of readers employing mobile phones, you should make sure that your website is optimized for mobile devices. You want to do this anyway, as the number of mobile device users is expected to increase forever.
Do not be discouraged by the information in these reports. As your audience grows, your stats will look better. And some people come to your webpage and think that it is ABC and discover that it is XYZ. If your website is completely new, wait for about 6 months or even a year to see that the numbers are not really as scary as they seem.
The Acquisition Stage
Here you will see how people came to your website, take a look at Acquisition> Overview to see some interesting facts. Feel free to dive into some of the metrics. Note the high bounce rate in some areas where you may need to make adjustments. However, do not play with your website if it is new. You want to wait for it to grow.
Some Metrics In The Chart Are:
Social: visitors came through their publication links in social networks
Direct: visitors come from a link or from a direct search for the name of your website.
Referral: Visitors come from another website as if they were invited to post on someone else’s website.
Organic: the visitors searched for something and landed on your very own site.
Email: If you have subscriber box or landing page on the site. you will gain some email subscribers. If someone from them clicks on the link in emails that you send them, they will appear here.
Related==> What Is An Email List And How To Start It?
Acquisition> Social> Overview: shows you which social media platform sends visitors to your website. This only applies if you have set up your social platforms and are actively promoting your latest articles (which I can recommend!!!). This metric can show you what to do in terms of social networking to attract more traffic to your site.
For example, if you have a lot of followers on Twitter, but you’re getting very little Twitter traffic to your site, you might need to adjust what you do to keep your followers more involved in your content.
Related==> How to Generate Traffic From Facebook?
Behavior> Overview: is a good thing! This information tells you what your visitors are interested in, what has led them to your website.
If you scroll down a bit, you are going to see a list of your posts in descending order of visitors to this publication. The topmost post shows a/, which means your homepage or blogroll. This is useful information because it shows you why visitors visit your website. You may want to create more posts of this type to increase traffic.
The Behavior> Site Content: All pages help you to see this data more closely, and you can see how much time a visitor spent on each of the top 10 pages on your site. You can adjust the number of pages displayed, but the default is ten.
This shows some qualitative data about the engagement of the visitors. You can export this information monthly and save it for later use.
Behavior> Site Content> Exit Pages: will tell you which page your visitors visited when they left your site. If the visitors are on the same page as before, that’s fine. If maybe you constantly find that your visitors are leaving the same page, you may want to understand why. Were they insulted? Could it be that the visitors are not able to display page for some reason?
Conclusion On Google Analytics Tutorial
All right, that’s all for now, I wanted to publish this article so that I can concentrate on writing an article on how Google Analytics’ goals can be created. You want to set some targets if you’ve created a landing page with a freebie, or if you’ve set up an email campaign and want to review the data. Or maybe if you want to sell a product and need analytical data!
If you do not have much traffic, you can wait a bit for the targets, because it can be a bit daunting to check and see no action. Besides, you can only have so many goals and then reuse one of the aim areas. So think carefully about how you want to manage your data.
We’ve looked at Google Analytics’ key metrics to help you better understand how your site performs to sharpen your strategy and move up a gear. Of course, Google Analytics is full of other information if you want to search further, but in my opinion, they are not essential.
Hope, you liked my Google Analytics Tutorial For Beginners. If you already have a site and start to get some visitors, maybe you want to know how to monetize it? Sign up in my Free Affiliate Marketing Course and start your new adventure!