Great! Your website is up and running, you’ve put a ton of work into it. Now, it’s time to start your next adventure. Making your site actually come up on search engines.
When I am talking about search engines, I am talking about the major ones like Bing, Yahoo, Google…etc. It’s not by magic that when you type a keyword into one of these engines, all the websites pop up so quickly, and the first page always has really relevant sites!
So how do you make your website show up on Google?
So Google is continually developing and evolving their search functions. In the past, they used to show both Organic listings and Paid listings in the same search result list. Those days are long gone.
Today there is quite a lot of work behind getting your site to rank. The results of your search are really relevant to what you’re looking for on the internet and will because even better when as search engines evolve.
Okay before we get into the nuts and bolts of how to get your content and your website to show in Google, let’s let at some common ways people use search engines, so you understand of how and where your site can be seen!
What are you offering on your website? Are you selling products? Reviewing products? What types of searches would be relevant to your site? Here are some different types of searches.
A person is looking for a product to buy. So it’s winter, and brutally cold right now in most of North America, so “Warm Winter Jackets” are being searched for on Google.
The first thing you see on the page is an
You may see “featured snippets” next, this would be like an article on choosing the best winter coat. Google choose to show me “Women’s-Specific Winter Jackets”
After Organic listings are “People Also Ask” section. Which give similar or related searches.
Your website can also show up in other places on Google such as separate sections, shopping, news, videos, images and more.
Using a keyword word to name your images, means your picture may show up in an image search. You’re selling a green coat…. You have a photo of the Green Coat you’re selling that image labeled green coat can show up on an image search and direct users to your website.
To wrap up places your website can be shown in google let’s remember the main categories:
- Ad through Google Adwords
- Sponsored top rated products
- Rank a featured snippet
- People also ask
- Organic listings
Local Business Search
Another type of search is the “Local Business Search…” this includes local area businesses. If you have a local business you are trying to get on a search list and ranked on the first page, let’s see the option you will have:
Lets Google something local, “Best clam chowder in Boston Ma”
The very first thing that shows up is ad again and a Map with the local listing. You can be added to the list by using “Google My Business” this is free and provided by Google!
Sometimes you will see the paid business listing, or sometimes Organic listings show up right after the map listings!
Also, like before you can rank your local business in maps, images, shopping, news and more.
Informational Content Search
Okay, so content information can be a very vast group. But let’s just pick some primary content. Let’s search “How to make pasta”
The first thing you see is a featured snippet – video with top tips for making pasta, then there is “people also ask,” followed by videos on how to make pasta.
There wasn’t any paid listing or local listing on this search. If you had baking classes at your community center nearby, this might show up on your map!
Information content is King when driving traffic to your website. Your blog readers, may not be looking to buy a product. However, it’s a great way to interact with your readers, you can have readers share their ideas on your site, you may end up with valuable information you were searching for in return.
We’ve talked about three search types so we can see how Google results in a variety of ways to the people who are searching.
Let’s talk about starting to get your site noticed in some of these ways!
How to Make Your Website Show Up in Google
Your website can show up on Google, paid and free options. If you want the paid option, join Google Adwords and your ads will show on Google and also on other websites where your ad is relevant.
Join “Google My Business” if you have a local business for free.
Many website owners want to rank in organic listings for free, doing this can also help your website content become a “featured snippet,” or you can be in included in “people also ask” sections from organic rank listings.
Let’s look at ways to raise your ranking on Google in a good way:
Is Your Website Brand New?
If your website is really new, you will have to let Google know your site is out there and ready for unique visitors.
4 Stuff to Do with a New Site to
Get it Google Ready
- Install an SEO plugin, I use an All in One SEO pack. This plug will help Google to notice your website.
- Use “Google Search Console” this is something you sign up for and add your site too, this is a tool by Google, and it helps them get more data about your website. You can also submit content, like blog posts, and updates. This makes Google aware of these changes or additions to your site. You can even talk to the people behind Google for customer support here if something happens.
- Turn on your (activate) XML sitemaps, this helps the google “spiders” to crawl your content and helps to rank your content piece by piece.
- Then submit the XML sitemap to Google search console!
So we’ve talked about the basics, now let’s narrow our focus on content pieces, how to get them ranked and showing up on Google.
How to get your content
Ranked on Google
So when ranking your content in organic listings, you may have a lot of competition. There may be 15 other webmasters, wanting to rank in the same top three positions as you are wanting to rank.
I am just starting out! How do you do that?
I’ve worked for a few years on this particular site. If you set your site up the right way, Google rankings grow and then turn into FREE organic traffic to your listing. This, of course, happens over time!
Well honestly, the best way to get organic traffic is by providing really great content for your readers. Your content needs to add value to your readers lives in some way. Even that isn’t always enough sometimes.
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Here are seven ways to Search Engine Optimize your content to get the ball rolling so to speak.
7 Ways to Search Engine Optimize Your Content
The words we use when searching for something are called keywords. Typing in “Warm Winter Jackets” is an excellent example of using keywords. Our goal is to tie our content into words that people search for on Google. So when something types a keyword that you have content posted about, then your site comes up as a search result.
It will be great that you can know what people are searching for that’s compatible with your website. How many people search for the same keywords and how much competition you have for that specific keyword.
There are a ton of varied types of tools to use to work on keyword research. I use the Jaxxy tool. It provides me with keywords and gives me results on chances to rank on those words. Plus it’s easy to use, which saves me time.
Once you find the right keywords that are only the beginning you need to use them correctly in your content.
You can have many types of ways to deliver content, like through written words, videos, audio, and images… but to rank in organic listing written content is very important, and the length of your content (word count) matters also!
Let’s go back to this article and see what is the ideal length for your blog post.
So you’ve found the right keywords, now when writing, you need to stay on topic and write about those keywords. If you are talking about winter coats, don’t get off topic and discuss the best ski lodges, that needs to be a separate post. Your reader is here to read about jackets, not about ski lodges. Also, use graphics and images that are relevant to your topic too! Use keywords to name those files when you upload them to your article.
Use a Headline that Sticks Out
Now, your content has been well written and relevant using a keyword, and is just the right length! Now it’s time for a title. I like to include a keyword, but spice it up a bit.
Ask a question, or How to ……, Maybe even a shocking fact you’ve included in your writing! Make your title something that will draw people in, make them feel as if they have to find out more about your article.
External and Internal Linking
External links mean your linking out to another website (like from your blog to Amazon, if you use them for affiliate sales), while internal linking is sending a reader somewhere else in your site. So you can content this content with other content that may be relevant to that reader.
This needs to be engaging and easy to read articles. It needs to be on a reading level relevant to your audience if you are blogging to PHDs write on their level, most people, however, don’t want heavy, dense reading content. Give them an interactive poll! Ask questions, to engage your readers in the comment sections, or add a related video!
Make your articles easy for your readers to share with other people on social media or through other outlets. Encourage people to like and share your posts. That can mean more traffic to your site! Free!!!
I hope you’ve been enlightened by this post and learn how to make your website show up in Google! Questions? Comments? I would love to hear from you! Just post them in the comment section below, and I will get back to you! Do you have tips on Google rankings you’d like to share? Add them to the comments below.