How many words are necessary to tell a good story? If you are also worried what is an ideal length for the blog post, do not worry, you are not the only one. I promise you that at the end of reading this article you will be able to make decisions regarding what extension to give your articles according to the subject, the sector, the type of business and the audience for which you write.
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There is no magic recipe for the exact number of words that guarantee the success of an article. The length of the article depends on the depth with which you approach a topic, the type of audience that follows you, your style of writing and the objectives of each post.
Search Engines Love Extensive Articles
It’s worth mentioning that search engines like Google seem to benefit long articles. This is why SEO experts opt for extensive articles. According to their analysis, posts with more than 1,000 words offer the searcher an enriched context to identify the topic and also the robots or spiders receive more words to index.
The more pages your website has indexed in Google, the better the chances of occupying a better ranking in the SERPs. This way you can get more qualified visits and amplify the reach of your content.
Do Users Also Prefer Extensive Articles?
It depends on the type of user and the information he needs. If the article responds to a Google search, for example: how to create an inbound marketing strategy; The user will appreciate details and an explanation step by step.
If the search is how many couples divorced in 2017, the user wants a specific data or perhaps a report. Whether short or long, well-written articles will increase your community of happy followers and strengthen your reputation as an expert. More than size, what counts is quality.
Understanding The Reader
Another important aspect is to understand the reading style of your target audience. Are they housewives, busy managers or idle teenagers?
Each audience group has different behaviors. Some groups tend to read each word while others skip paragraphs and scan the most important. What does it depend, on how they read it? It is influenced by.
- Their mood
- The circumstances in which the content is consumed
- The time available for reading
- Needs that you hope to satisfy
When you are at home in front of your PC you read more relaxed and analyzing the texts (what is known as a literal reading). When you read while on the bus with the iPhone screen, many external elements compete for your attention! It is normal that the reading is by choosing fragments (diagonal reading) or jumping between important or highlighted sentences (scan reading).
The subjective aspects of the reader also influence the style of reading and interaction with the contents. I refer to the perceived and necessary effort. The interactions (share, comment, and vote) alleviate our conscience as consumers of content.
In general, before an extensive article, well documented with diverse sources and attractive images, the user supposes that the editor devoted a lot of effort to its creation and that this work deserves a prize. It is the ABC of behavioral psychology taught to us from small at school and at home: You’ve done well, you deserve a candy.
In this sense, everything you do to increase the quality perceived by the reader is key to generating an action.
To The Best Length For Blog Post
If you have identified which are your most important competitors, observe the extension of their content and which posts are those that have achieved greater interactivity. This will give you an idea of where the industry is going.
If you have been posting for a long time on your blog, generate a list of articles and their extension. Analyze your experience in this regard.
What is the reaction of the users before a post of 300 words or one of 2,000?
You should also reflect on the objectives of your articles.
- Do you want to entertain, educate or inform?
- Do you speak to experts or neophytes?
- What can you contribute to the quality and unique to the debate in your sector?
It’s not worth writing a long article if everything you could have told in 100 words.
The companies that have the firm commitment to publish every day in the corporate blog, it’s best to bet on short texts (500 words). They also make it easier for the user to read and digest what they say.
If the posts are intended to sell a product and involve the reader in a call to action, the ideal is to also be brief (500 words). With a persuasive tone and that sequester the attention. The goal is to keep the reader in suspense until he does what you want. Driving it will be easier if you say it with few words.
On the other hand, if you decide that the ideal thing for you is to write articles of more than 1,500 words then, go ahead!
You have grown the extension of your articles, but it facilitates the reading online creating thematic blocks, introducing illustrations, subtitles, and lists that make everything more digestible. You will have to increase readability if your target audience has little time or panic to engage in a reading that challenges their thinking.
What The Experts Say
According to a report by Medium conducted recently, the ideal extension can be 1,600 words, with duration of 7 minutes of reading. They arrived at this conclusion after a study that analyzed the behavior of the users before contents of diverse extensions.
The well-known Moz, for his part, points out that an article between 1,800 and 3,000 words is 15 times more likely to be linked than an article with 600 words or less. They also highlight the effectiveness of visual content (graphics, images, illustrations) to generate links.
In another expert report, they point out that users have the possibility of reading on average only 28% of the online content that you publish.
That raises the debate again: how short or long?
And I could continue citing studies whose results are different.
Every teacher with his book, between the haiku and the Encyclopedia Britannica!
Not 300 words in a post is a waste of time, nor 3,000 are a guarantee of success.
And the success of your content strategy defines you. The trend tends to favor long texts at the SEO level. Also, the high quality and adequacy of the content to the type of user and their consumption habits is essential to achieve engagement.
This post you just read has just over 1,000 words and is enough to give you elements to help you discover what is an ideal length for the blog post, just as I promised in the first paragraph.
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In your experience, what works best? Do you know the ideal size for your articles?